Build a Better Lunchbox

Cultural Insight

Partnering with like-minded, natural channel brands provided opportunity to leverage social followings and engagement, increasing social media reach while driving brand awareness and sales at low program cost.

What I Did

Aligned a dozen brands to participate in a turnkey social media giveaway program to be leveraged across all brands’ organic social, with each brand providing product to include in prize offerings.

Coordinated and developed program assets for all brands to utilize, created a central portal for collection of email addresses for entry to promotion.  

Facilitated scope of program on behalf of all brands, from winner selection through prize fulfillment and distribution of entrant database to brand partners.

How It Went

In the ten days that this promotion ran, Wild Planet realized significant increase in FB and IG followers and 3,100 new adds to the consumer database. 

Cost to each brand was under $100.

Wild Planet x Sir Kensington’s “Delicious Duo” Partnership

Cultural Insight

Leveraging the classic pairing of tuna and mayonnaise, I partnered with natural channel condiment giant Sir Kensington’s for a brand partnership activation delivering Wild Planet Skipjack Light Tuna to Sir Kensington’s loyalty club members– a curated, highly engaged and opinion sharing opt-in audience.

What I Did

Built a recipe challenge activation in partnership with the Sir Kensington’s team to deliver tuna and mayonnaise samples to 3,000 Sir K Taste Buds loyalty club members. 

The activation encouraged creativity, requiring samplers to develop a simple recipe using both products and share across social media channels.  In addition, samplers were required to post reviews for both products to the brands’ websites.   

How It Went

High overall consumer sentiment resulted in thousands of website reviews, social shares, original recipes and UGC, driving brand awareness, purchase intent and establishing Wild Planet as a go-to high quality tuna brand.